Color Correction Toothpaste

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Colour correction all starts on the colour wheel, where purple and yellow are complementary colours opposite to each other. 

Applying purple onto your teeth will neutralize the yellow undertones and cancel them, revealing a perceptively brighter shade of white.

Pretty cool right?

Features & Benefits


‚úĒÔłŹ Xylitol to protect your teeth and help prevent stain build up and natural mint flavours.

‚úĒÔłŹ Hydroxyapatite Minerals, the strongest substance in the body and makes up 97% of your tooth enamel, helps to strengthen your smile.

‚úĒÔłŹ Purple pigments reflect yellow tones whiter so we couldn‚Äôt think of a better colour for our new whitening complex toothpaste!

‚úĒÔłŹ Papaya Enzyme

‚úĒÔłŹ Vitamin E

Heard of purple shampoo? Bet you haven’t tried it for your teeth. Here’s how it works:

Colour correction all starts on the colour wheel, where purple and yellow are complementary colours opposite to each other. Applying purple onto your teeth will neutralise the yellow undertones and cancel them, revealing a perceptively brighter shade of white. Pretty cool right?

We found the perfect shade of deep violet purple, that neutralises yellow.

V34's combination of two water-soluble dyes allow for any shade of yellow to be cancelled for the brightest smile, without leaving behind any residue.

Can I use V34 with veneers, caps, implants, bridges, or bonded teeth?

V34 is perfectly safe to be used on dental work as it is a non-abrasive form of whitening, however we would recommend to avoid brushing it onto these teeth, as only natural teeth can be colour-corrected.
We always advise checking with your dentist before using, to ensure it is a suitable product for you.


v34 utilizes colour correcting technology to improve the appearance of tooth colou

The formulation consists of a meticulous balance between two water-soluble dyes to form a deep violet tone.

color corrected teeth covered in v34 and home teeth whitened

A new way to brighten your smile, using colour correcting technology.

Use V34 after a whitening treatment, daily, or before an event for a brightening boost.


Glycerin, Aqua/Water, Sorbitol, Hydrated Silica, Xylitol, Polysorbate 80, Cellulose Gum, Mentha Piperita (Peppermint) Oil, Phenoxyethanol, Sucralose, Tetrasodium Pyrophosphate.


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